Lessons from a Familiar Pattern and Why It’s Happening Again
Before joining Kubit, I spent several years at Tableau during a time of real industry change. Most analytics tools were controlled by technical teams. Business users may have had access to reports, but they were entirely dependent on what the “report factory” delivered. Tableau changed that. It gave business users the power to explore data on their own, which fundamentally changed how decisions were made.
I watched that shift unfold across thousands of customers. As access improved, teams moved faster. People started trusting the data, asking sharper questions, and driving real impact. Tableau didn’t just deliver dashboards. It delivered confidence.
That experience shaped how I think about disruption. And it’s exactly what brought me to Kubit.
Transparent Customer Journey Analytics and Why It Matters Now
Today, I see a similar pattern in Customer Journey Analytics.
Product teams, marketers, and analysts all want to understand how users interact with digital experiences. But instead of clarity, they get a mess of disconnected tools, mismatched metrics, and dashboards that require constant explanation. The same problems we saw with early BI are showing up again.
That’s where Kubit comes in. We call it Transparent Customer Journey Analytics.
Kubit connects directly to your data warehouse. There’s no duplication, no proprietary layer, and no confusion about what’s right. Everyone, from analysts to product managers, works from the same trusted data, with complete visibility into what drives each report.
Just like Tableau broke through rigid workflows, Kubit removes friction and empowers people to get real answers fast.
I’ve Seen This AI Story Before Too
We’re also watching something similar unfold with AI.
A lot of legacy vendors are losing ground and scrambling to stay relevant by adding an AI wrapper to aging platforms. They invest heavily in custom demos and hand-built solutions that look impressive in a pitch but rarely scale. What customers actually get is a services engagement, not a repeatable product that delivers long-term value.
Lumos is integrated into our core platform, designed to scale across use cases and users. This isn’t a one-off solution or custom overlay. Features like Ask Kubit allow anyone to generate insights using natural language, without relying on a data team. Once enabled, it works with your existing data model, no special configuration or services required. That means faster access to answers and a clear path to value, without introducing another layer of complexity.
Time to Value Is What Matters Most
Every disruptive product wins the same way: by delivering value faster than what came before.
Tableau won because people could finally answer their own questions without waiting. Kubit wins because we remove the chaos of fragmented product analytics and bring everyone to the same source of truth.
Today’s data stack is powerful, but it’s also complicated. Leaders are realizing that stitching together four tools just to answer one question isn’t sustainable. They want one place to understand how their product is performing and why.
Kubit delivers that clarity with speed, trust, and simplicity.
Choosing the Right Problem to Solve
When I found Kubit, I recognized the signs.
The problem was clear. The need was urgent. And the team had built something focused, smart, and refreshingly honest. Kubit isn’t trying to do everything. It’s solving a specific problem that every modern team runs into. And it’s doing it with transparency and precision.
At Kubit, we respect both the data and the people who rely on it. We cut through the noise, deliver answers quickly, and give users confidence in every decision by leveraging data directly from where it belongs: the warehouse.
I’ve seen this movie before. The players may be different, but the story feels the same. When timing, product, and need align, big shifts happen.
That’s the moment we’re in. And I’m excited to be a part of it.
