Trying to run all of your analytics in Tableau is like towing a boat with a bicycle. I love the bike – it’s perfect for certain jobs. It’s nimble, easy
LOS ALTOS, CA – August 7, 2025 – Kubit, the leading customer journey analytics platform, today announced the launch of Ask Kubit, a conversational AI interface that allows teams to
In today’s data-rich enterprise environments, analytics are essential — but not all analytics are created equal. To extract the most value from data, enterprise leaders must distinguish between operational analytics
Designing Products That Adapt to People, Not the Other Way Around Too many products ask users to adapt. They introduce complex workflows, hidden logic, and rigid structures that only make
Lessons from a Familiar Pattern and Why It’s Happening Again Before joining Kubit, I spent several years at Tableau during a time of real industry change. Most analytics tools were
A Problem I Couldn’t Ignore I didn’t set out to launch a company. I was simply trying to solve a problem that had become too frustrating to accept. In my
Selecting the right product analytics tool is critical for teams that need to iterate quickly, reduce churn, and grow adoption. In 2025, the landscape is shifting toward platforms that offer
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