A Problem I Couldn’t Ignore I didn’t set out to launch a company. I was simply trying to solve a problem that had become too frustrating to accept. In my
A CS champion’s journey from patching problems to solving them at the root Over the past decade, I’ve worked with more than 100 companies trying to turn data into decisions.
Early Days in the Wild West of Martech When I started my career, I didn’t have a grand plan to land in marketing operations. In fact, that title didn’t even
Prior to my joining Kubit, I spent a very exciting 5 years at Snowflake. It was an incredible experience, learning new technologies and engaging with customers and partners. When I
The North Star Metric has become a staple in product strategy. It promises clarity, alignment, and a unified focus across teams. In theory, it’s the one metric that shows whether
As businesses increasingly rely on data for decision-making, maintaining control over that data has become a critical priority. Many analytics platforms store sensitive information in third-party silos, creating duplication and
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