About Us

Why we built Kubit

Our Vision: Help Product & Data teams get better insights from their Product data, faster.

It’s a mission that grew out of the hands-on experience of our CEO/Founder Alex Li. As Smule’s CTO, he realized that traditional Product Analytics tools simply can’t deal with the massive volume and scale of Product data in today’s enterprises. This market gap inspired him to start Kubit – the first warehouse-native Product Analytics platform.

The market quickly recognized the need for Kubit, with customers including TelevisaUnivision, Wish, BET+, Firework, and Influence Mobile choosing us to revolutionize how they do Product Analytics. Recently, Kubit raised an $18M Series A round led by Insight Partners.


Kubit is a remote-first workplace founded on values of transparency, hard work, and service to others.

We're focused on problem-solving for our customers, meeting them where they are on their Product Analytics journey and adapting as their products, data, technology, and teams evolve.

We believe in transparency as both a business value and a human value. We reject the hype to focus on ridiculous growth and instead are firmly committed to long-term, sustainable business principles.

We’re proud to be a diverse, globally-distributed team with employees around the globe. We value hard work and humility, and our day-to-day work is driven by our strong customer-first approach.

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