The North Star Metric has become a staple in product strategy. It promises clarity, alignment, and a unified focus across teams. In theory, it’s the one metric that shows whether
As businesses increasingly rely on data for decision-making, maintaining control over that data has become a critical priority. Many analytics platforms store sensitive information in third-party silos, creating duplication and
LOS ALTOS, March 18, 2025 – Kubit, a leading customer journey analytics platform, has announced the launch of Kubit Lumos, an AI-powered analytics engine designed to revolutionize how enterprises extract
The role of AI data analytics in business intelligence is rapidly expanding, yet many organizations still struggle to extract meaningful insights from their data. With the introduction of Kubit Lumos,
Maximizing the value of customer journey analytics goes beyond optimizing data collection—it’s about turning insights into meaningful action. Choosing an analytics platform with strong Customer Success guidance is crucial in
Marketing today looks nothing like it did just a few decades ago. What was once a department more focused on creativity, foot traffic, and brand goodwill, has now become a
While the term “self-service analytics” was coined well over a decade ago, the practice of giving stakeholders more access to their necessary metrics has grown in adoption in the last
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