A Problem I Couldn’t Ignore
I didn’t set out to launch a company. I was simply trying to solve a problem that had become too frustrating to accept.
In my previous CTO role leading engineering, operations and data teams at a mobile app company with over 50 million monthly active users, we depended on product analytics to drive decisions. We needed to understand user behavior, evaluate features, and identify what was working (or not). But the tools we were using were slowing us down instead of helping us move faster.
They didn’t align with our data warehouse. They required complex ETL pipelines and duplicated data silos. They introduced delays and inconsistencies that made it harder to trust the results. What should have been a driver of speed and clarity had become a source of friction.
From Frustration to a Better Way
Instead of continuing to work around the limitations, in a very startup fashion, our engineers started a pet project on the side and built something better for our team.
We developed an internal analytics platform that connected directly to the data in our warehouse. It gave us accurate, real-time visibility into user behavior without relying on professional analysts or third-party data syncs. The platform quickly became central to how we operated. It empowered teams across the business to answer their own questions, explore patterns, and collaborate around data with confidence.
The impact was immediate, and the opportunity became clear. This wasn’t just a solution for one company. It could easily be generalized and became the foundation for something bigger.
Why I Started Kubit
In 2018, I founded Kubit with a clear mission: to help teams access fast, trusted analytics insights directly from their data warehouse without the need for code, pipelines, or delays.
Kubit is built on four core principles:
- Keep analytics cost-efficient and aligned with business scale
- Ensure data integrity by staying warehouse-native
- Eliminate engineering bottlenecks through no-code integration
- Empower every team to work independently and with clarity through self-service
The platform reflects the exact challenges I faced and solves them in a way that scales across industries and teams.
What We’ve Built
Kubit is the only self-service Customer Journey Analytics platform built natively on your data warehouse. That foundation matters. It means your data stays where it belongs. Reports match. Answers come quickly. And teams finally have the power to move at the speed of business.
With Kubit, you can:
- Build Query, Funnel, Retention, and Path reports in seconds
- Identify cohorts and track the complete customer journey
- Run Forecasting, Anomaly Detection, and Automated Diagnostics using AI and ML
- Collaborate in Workspace and Board, where analysis and decision-making happen together
- Share insights freely, without needing to write SQL or file a ticket
Kubit turns your data warehouse into a powerful engine for exploration, communication, and decision-making. It has been an amazing journey where our approach has been validated by enterprises like Paramount, TelevisaUnivision, Miro, Skyscanner and many more.
What Comes Next
As businesses grow, so does the complexity of their data. Visibility is no longer a nice-to-have. It is essential to good governance, responsible use of AI, and confident decision-making.
That is why we are investing in the future through Kubit Lumos, our AI-powered assistant that brings even faster and easier access to warehouse-native insights. With Lumos, teams can ask questions in plain language and receive clear answers powered by their own trusted data.
Lumos removes barriers between curiosity and action. It brings intelligence to your fingertips while staying grounded in accuracy and transparency. The combination of AI and warehouse-native infrastructure gives teams a future-ready platform without compromising on control or trust.
Why It Matters
Kubit is built for teams that need to move quickly without losing precision. Our customers want to collaborate around data, trust what they see, and act without delays. They are building products, running experiments, and serving millions of users. They need analytics that can keep up.
We didn’t create Kubit to be another dashboard tool. We created it to solve a problem that had gone unaddressed for too long. That original frustration is what drives our focus today.
Kubit exists to remove the obstacles between teams and the truth in their data. With Lumos, that path is becoming even faster.
