Marketing analytics
Marketing analytics
Kubit provides up-to-date insights into how your marketing campaigns are performing, & how they’re affected by changes to your product and content
Campaign reporting and retention impact of specific campaigns
Ingest campaign cost data to perform ROAS & CAC calculations
Analyze conversion based on First and Last touch attribution
Join with your custom attribution values for full flexibility
Growth analytics
Kubit enables you to enrich your Product data with Marketing, Revenue, & Operations data – giving you the comprehensive view your Growth team needs
Analyze your A/B test & experiment data from internal or 3rd-party tools to visualize conversion lift
Understand conversion rates for different customer segments, and target those you want to upgrade
Sync cohorts of users to third-party tools for re-engagement campaigns
Use our Path & Funnel features to identify viral loops and target product bets
Streaming analytics
Kubit makes it easy to track and dig deeper into key streaming metrics including total viewing time, number of unique viewers, & trial-to-paid conversion
Cohort users based on what they
watch, & predict if they will become
power users
Compare Trial and Subscription
paths to find ways you can optimize
a trial experience
Collect heartbeat data to get as
granular as possible with your
engagement metrics
Investigate content consumption
patterns & learn what content
drives the most valuable users to
your product
Evolution of Product Analytics
Early Product Analytics tools were built before data warehouses revolutionized the data stack. Kubit connects directly to your data warehouse & leverages modern data-sharing capabilities
Kubit vs. the last generation of Product Analytics tools
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|
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|---|---|---|
| Architecture | ||
| Warehouse-native |  |  |
| Update historical data | | |
| Bring your own data model | | |
| No data replication | | |
| No data movement | | |
| Pricing & Implementation | ||
| Lowest TCO | | |
| Set up time | 10 Days | 90 Days |
| Customer support, onboarding, dedicated CSM | | Add-on |
| Advanced Analytics | ||
| Data Export (Jupyter, SQL, CSV) | | Just CSV |
| Analysis Charts | ||
| Core analysis (Cohorts, Event Analysis, Paths, Funnels, Retention) | | |
| Collaboration | ||
| Dashboard | | |
| Workspace | | |
| Slack integration | | |
| Enterprise Security | ||
| Data Ownership | | |
| SSO | | |
| SOC 2 Type 2 | | |
| GDPR Compliant | | |
Get started today
Implement warehouse-native Product Analytics in just 10 days. Reach out to start your journey!
Book a Demo