KUBIT FOR MEDIA & STREAMING
Track full-funnel user journeys, from first-engagement to long-term retention. Analyze content performance, campaign impact, feature adoption, and more to improve every touchpoint.
Analyze every user journey with exploratory analytics built straight from your warehouse. No ETL or data duplication required.
Start optimizing your user experience in 10 days. You’ll be guided by a dedicated CSM so you can ignite product growth rapidly.
Retain full control of your data. Kubit operates directly from your data warehouse, preventing discrepancies and ensuring data security.
No Coding. No Duplicating Data.
New user’s first action
Measure how effectively your platform converts new users into viewers. Track user behavior from installation to their first completed stream and identify drop-off points.
Content performance
Identify the content that drives trial users to subscribe and spot the shows that lead to churn. Optimize your content based on what retains and converts users.
Path to key actions
Understand the journey users take to their first video, comparing pathways like iOS vs. Android. Identify friction points or actions—such as subscription purchases—that impact engagement.
Time active on platform
Analyze how much content users consume by grouping them into watch-time ranges. Gain insights into highly engaged segments based on viewing patterns.
Campaign performance
Evaluate the impact of marketing campaigns by seeing which ones drive the fastest conversions. Leverage intuitive graphs to visualize performance.
Trial-to-subscription
Track free-to-paid conversions over time and identify how long it takes users to become subscribers. Uncover trends to optimize your subscription funnel.
Discover how leading digital brands like Paramount+ and Vix are using full-funnel analytics to track engagement, pinpoint drop off points, and maximize retention:
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Pricing
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Company
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