Kubit Partners with Segment to Boost Intelligent Product Analytics

New Partnership with Segment to send data directly to Kubit

Alex Li

Alex Li

Founder / CEO

3 minutes

March 31, 2022

Kubit’s Intelligent Product Analytics helps product people get clear, fast answers about user engagement and retention. To gain insights from data, we need accurate, reliable, and scalable event instrumentation and collection pipelines. Segment fulfills those needs masterfully.

We are proud to announce that we have joined the Segment Select partner program. Kubit is now a Destination on Segment. Our customers only need to flip a switch to make their events flow into Kubit’s data warehouse. By deepening our integration with Segment, we are simplifying analytics and diagnostics processes for our customers.

Why Segment?

At this point, there is no reason to introduce yet another client SDK to handle event instrumentation and collection. That would be like reinventing the wheel.

Segment is a mature, stable, and highly scalable data hub that already supports many sources, including mobile, web, and servers. Our customers will benefit from a unified event instrumentation and collection model and will gain significant flexibility and control by decoupling their implementation from any single analytics vendor.

We recommend Segment to customers who are just starting to implement event analytics because Segment will give them independence and freedom from complications if their analytics needs change in the future.

With Segment, our customers can access Identify, Page, Screen, and Track events effortlessly and reliably. These changes make integration easier and significantly reduce lead times, which is a win for all involved. You can find more details about this integration here.

A Bright Future

By joining the Segment Select program, we are adding value propositions to our services and solidifying an already successful partnership. This integration allows Kubit to provide Intelligent Product Analytics to more people who want fast and easy insights about their products.

A partnership between Kubit and Segment helps product people make better, data-driven decisions so they can deliver exceptional products to their customers.

More Data Analytics Articles

More Data Analytics Articles
Data Analytics
Unlocking Insights with Cohort Comparison: An Analyst’s Guide
The Power of Cohort Comparison with Kubit - Enhance Your Product Analytics Journey

7 minutes min to read

October 25, 2023

Jeremy Benza

Jeremy Benza

Read more
Data Analytics
What Is Conversion Rate Optimization? Here is All You Need to Know!
A guide on Conversion and improving conversion rate optimization

5 minutes min to read

June 10, 2022

Joe Hendren

Joe Hendren

RevOps

Read more