Kubit Partners with Segment to Boost Intelligent Product Analytics
New Partnership with Segment to send data directly to Kubit
March 31, 2022
Kubit’s Intelligent Product Analytics helps product people get clear, fast answers about user engagement and retention. To gain insights from data, we need accurate, reliable, and scalable event instrumentation and collection pipelines. Segment fulfills those needs masterfully.
We are proud to announce that we have joined the Segment Select partner program. Kubit is now a Destination on Segment. Our customers only need to flip a switch to make their events flow into Kubit’s data warehouse. By deepening our integration with Segment, we are simplifying analytics and diagnostics processes for our customers.
At this point, there is no reason to introduce yet another client SDK to handle event instrumentation and collection. That would be like reinventing the wheel.
Segment is a mature, stable, and highly scalable data hub that already supports many sources, including mobile, web, and servers. Our customers will benefit from a unified event instrumentation and collection model and will gain significant flexibility and control by decoupling their implementation from any single analytics vendor.
We recommend Segment to customers who are just starting to implement event analytics because Segment will give them independence and freedom from complications if their analytics needs change in the future.
With Segment, our customers can access Identify, Page, Screen, and Track events effortlessly and reliably. These changes make integration easier and significantly reduce lead times, which is a win for all involved. You can find more details about this integration here.
A Bright Future
By joining the Segment Select program, we are adding value propositions to our services and solidifying an already successful partnership. This integration allows Kubit to provide Intelligent Product Analytics to more people who want fast and easy insights about their products.
A partnership between Kubit and Segment helps product people make better, data-driven decisions so they can deliver exceptional products to their customers.