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enterprise marketing analytics

Marketing today looks nothing like it did just a few decades ago. What was once a department more focused on creativity, foot traffic, and brand goodwill, has now become a

nlp analytics cover image
Every user doesn’t behave the same way, and treating them like they do is a missed opportunity. Data segmentation helps product and analytics teams go beyond surface-level metrics by comparing
data compliance kubit
As organizations grow, so does the complexity of managing data securely. Enterprises must not only move fast – they must also remain compliant with evolving global regulations. This delicate balance
self service analytics kubit

While the term “self-service analytics” was coined well over a decade ago, the practice of giving stakeholders more access to their necessary metrics has grown in adoption in the last

why most customer data analytics tools fail

If you’ve ever spent weeks trying to make your data fit a rigid analytics platform, you’re not alone. Many enterprise customer data analytics tools are built around outdated assumptions that

data fragmentation cover image

Every product team wants to be data-driven. But what if the data they rely on is incomplete, delayed, or difficult to trust? Data fragmentation, the splintering of information across dashboards,

In today’s data-driven world, companies are collecting massive amounts of customer data. However, collecting data is just the beginning—the real value lies in how that data is activated. Data activation
AI Blog Header Image
When people hear AI, they often think of artificial intelligence—a powerful technology transforming industries. But at Kubit, we view AI differently. For us, it stands for Analytics Intelligence, an approach
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