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A CS champion’s journey from patching problems to solving them at the root Over the past decade, I’ve worked with more than 100 companies trying to turn data into decisions.
Rachel Herrera
Early Days in the Wild West of Martech When I started my career, I didn’t have a grand plan to land in marketing operations. In fact, that title didn’t even
Andreya Armstrong
Andreya Armstrong
The North Star Metric has become a staple in product strategy. It promises clarity, alignment, and a unified focus across teams. In theory, it’s the one metric that shows whether
Jeremy Benza
Andreya Armstrong
As businesses increasingly rely on data for decision-making, maintaining control over that data has become a critical priority. Many analytics platforms store sensitive information in third-party silos, creating duplication and
Alex Li
LOS ALTOS, March 18, 2025 – Kubit, a leading customer journey analytics platform, has announced the launch of Kubit Lumos, an AI-powered analytics engine designed to revolutionize how enterprises extract
Alex Li
Maximizing the value of customer journey analytics goes beyond optimizing data collection—it’s about turning insights into meaningful action. Choosing an analytics platform with strong Customer Success guidance is crucial in