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At Kubit, we believe analytics should be as easy as asking a question. Today, I’m excited to introduce Ask Kubit, a new feature powered by Lumos, our AI engine inside
A Problem I Couldn’t Ignore I didn’t set out to launch a company. I was simply trying to solve a problem that had become too frustrating to accept. In my
Tracking product adoption metrics isn’t just a box to check post-launch—it’s how growth-minded teams uncover friction, increase retention, and ensure product-market fit. Whether you’re launching a new feature or rolling
A CS champion’s journey from patching problems to solving them at the root Over the past decade, I’ve worked with more than 100 companies trying to turn data into decisions.
Early Days in the Wild West of Martech When I started my career, I didn’t have a grand plan to land in marketing operations. In fact, that title didn’t even
The North Star Metric has become a staple in product strategy. It promises clarity, alignment, and a unified focus across teams. In theory, it’s the one metric that shows whether
