Best Practices

In today’s data-driven world, companies are collecting massive amounts of customer data. However, collecting data is just the beginning—the real value lies in how that data is activated. Data activation is the process of transforming raw, stored data into insights that can be used to drive smarter decisions and better business outcomes.

More Articles in Best Practices

In today’s data-driven world, companies are collecting massive amounts of customer data. However, collecting data is just the beginning—the real value lies in how that data is activated. Data activation
Unlock Data Transparency and Control

In today’s rapidly evolving data landscape, companies face a common challenge: balancing the need for comprehensive data insights with maintaining control over their data infrastructure. Many analytics platforms claim to

best in class vs. all in one analytics

With recent shifts in the product analytics landscape, Kubit stands apart as the only warehouse-native solution that remains independent of any specific use case or integration partner. While some competitors

ClickHouse Use Cases Industry Graphics

ClickHouse and Kubit are a match made in data heaven. Together, they form a powerful combination that enables fast, efficient, and scalable analytics for modern businesses. In this guide, we’ll

What is Google Analytics / GA4? Website and app analytics is an essential tool today for any digital business looking to optimize its products and services, grow its customer base,

What is Adobe Analytics? Adobe Analytics is a marketing analytics platform for understanding the customer journey of digital experiences. It’s designed to give business owners real-time insights and historical data

Ready to move on from Amplitude, or want to explore other options? Read this blog post to get a better understanding of vendors that offer similar solutions to Amplitude, their

We prioritize robust cloud security measures. Our comprehensive strategy ensures that our customers' data remains secure through advanced techniques and proactive monitoring.
Your Complete Guide to Product Analytics

Start here to understand how product analytics can change the way you approach customer experience In the scheme of things, product analytics is a relatively new discipline. Its purpose is

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Protect Your Startup With These Vital Security Strategies.