Trying to run all of your analytics in Tableau is like towing a boat with a bicycle. I love the bike – it’s perfect for certain jobs. It’s nimble, easy
Designing Products That Adapt to People, Not the Other Way Around Too many products ask users to adapt. They introduce complex workflows, hidden logic, and rigid structures that only make
A Problem I Couldn’t Ignore I didn’t set out to launch a company. I was simply trying to solve a problem that had become too frustrating to accept. In my
Selecting the right product analytics tool is critical for teams that need to iterate quickly, reduce churn, and grow adoption. In 2025, the landscape is shifting toward platforms that offer
A CS champion’s journey from patching problems to solving them at the root Over the past decade, I’ve worked with more than 100 companies trying to turn data into decisions.
Early Days in the Wild West of Martech When I started my career, I didn’t have a grand plan to land in marketing operations. In fact, that title didn’t even
As businesses increasingly rely on data for decision-making, maintaining control over that data has become a critical priority. Many analytics platforms store sensitive information in third-party silos, creating duplication and
Maximizing the value of customer journey analytics goes beyond optimizing data collection—it’s about turning insights into meaningful action. Choosing an analytics platform with strong Customer Success guidance is crucial in
We use cookies to enhance your browsing experience, serve personalised content, and analyse our traffic. By clicking “Accept”, you consent to our use of cookies.