Andreya Armstrong

VP of Marketing

Andreya brings over 15 years of enterprise SaaS experience to Kubit, where she leads marketing strategy, positioning, and go-to-market execution. She has held leadership roles at companies like Workiva, Dwolla, and ThreeFlow, driving growth and building high-impact programs across both startup and scale-up environments. With deep expertise in data analytics, revenue alignment, and brand development, Andreya helps position Kubit as the trusted choice for organizations ready to unlock the full power of their data.

More from Andreya Armstrong

In today’s data-rich enterprise environments, analytics are essential — but not all analytics are created equal. To extract the most value from data, enterprise leaders must distinguish between operational analytics

Dreya Blog Image

Early Days in the Wild West of Martech When I started my career, I didn’t have a grand plan to land in marketing operations. In fact, that title didn’t even

The partnership between Snowplow and Kubit integrates robust data infrastructure with real-time, customer journey analytics that enable every team to move faster with confidence.
scalable enterprise analytics
Key barriers are leaving many teams struggling to turn fragmented data into business insights. Adopting a unified, future-proof enterprise analytics strategy is the key to breaking away from archaic and
enterprise marketing analytics

Marketing today looks nothing like it did just a few decades ago. What was once a department more focused on creativity, foot traffic, and brand goodwill, has now become a

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