Alex Li

Founder & CEO

Alex brings over 25 years of experience leading engineering, data, and product teams. The inspiration of Kubit came from building an in-house product analytics tool to replace Mixpanel when he served as CTO at Smule, a music app startup with more than 50M MAU. Today, he leads the company’s mission to help enterprises get customer journey insights directly from their trusted data warehouses.

More from Alex Li

We have a new look, a new home, and a bolder mission: to bridge the gap between your data warehouse and your decision-makers. Today, we are thrilled to announce the

Digital analytics is having a reckoning as AI changes the way people interact with and learn from data. Kubit’s MCP server bridges the gap between the data safe and sound

LOS ALTOS, CA – August 7, 2025 – Kubit, the leading customer journey analytics platform, today announced the launch of Ask Kubit, a conversational AI interface that allows teams to

Kubit recommends 5 data analytics forums on Reddit, Facebook, Analytics, Vidhya, Data Science Central, and Dataquest Community Dashboard. Which are your favorites?

At Kubit, we believe analytics should be as easy as asking a question. Today, I’m excited to introduce Ask Kubit, a new feature powered by Lumos, our AI engine inside

A Problem I Couldn’t Ignore I didn’t set out to launch a company. I was simply trying to solve a problem that had become too frustrating to accept. In my

As businesses increasingly rely on data for decision-making, maintaining control over that data has become a critical priority. Many analytics platforms store sensitive information in third-party silos, creating duplication and

lumos laptop preview

LOS ALTOS, March 18, 2025 – Kubit, a leading customer journey analytics platform, has announced the launch of Kubit Lumos, an AI-powered analytics engine designed to revolutionize how enterprises extract

data compliance kubit
As organizations grow, so does the complexity of managing data securely. Enterprises must not only move fast – they must also remain compliant with evolving global regulations. This delicate balance

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