CASE STUDY
How Thrive Global Accelerated Time to Insights by 95%
with Kubit
Kubit’s self-service analytics gave Thrive Global the speed and flexibility to run deep user behavior analyses, conduct regular A/B tests, and make faster product decisions—without moving data outside their existing warehouse.
TOTAL CUSTOMERS
200+ Companies
GLOBAL PRESENCE
160 Countries
USER ACTIONS
1.6 Million+
Cumbersome Data Workflows
As Thrive Global’s need for higher-velocity, more agile analytics grew, the team sought to accelerate their workflow and reduce reliance on manual processes. Front-end tracking and event auditing required time-consuming SQL queries and custom visualizations, making it difficult to quickly surface even basic insights.
Without built-in user sessionization, analyzing the full customer journey in real time was a challenge, and conversion metrics tended to be directional rather than precise—making it harder to move quickly with data-informed confidence.
Self-Service
Customer Journey Analytics
Kubit enabled Thrive to eliminate friction in their workflows. Teams can now visualize funnels, paths, and cohorts in minutes—no engineering resources needed.
Routine A/B testing, user sessionization, and real-time exploration have become part of the product workflow, transforming how Thrive experiments and iterates.
Key Outcomes:
20 mins
to Insights
Compared to a 1-day wait time, accelerating data-driven decision making.
A/B
Testing Program
Thrive launched a structured experimentation program for product and UX.
Actionable
Insights
Answering key questions that improve product performance and CX.
“Within 20 minutes, you can have a time series chart up and running, complete with our event data. This speed has made a big difference for our business outcomes.”
Sean Tayara
Lead Product Analyst at Thrive
Targeted Improvements:
Accelerated
Time-to-Insights
Kubit reduced Thrive’s analytics turnaround from 1+ days to under 20 minutes, enabling teams to quickly visualize user journeys.
Self-Service for Product & UX
Product managers and designers now explore funnels, cohorts, and A/B tests independently—no manual transformations required.
Broader Data Collaboration
Kubit’s shareable workspaces and SQL transparency have helped Thrive’s teams align faster and validate results with confidence.
See Kubit in Action
Discover how Kubit accelerates data-driven decisions, transforming insights into action directly from your central data warehouse.
Book Your Demo:
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