CASE STUDY
How GameChanger Unlocked Full Customer Journey Insights
Kubit has given GameChanger the ability to analyze massive volumes of user behavior data—without complex SQL or delays. Now, product teams can answer key questions faster, visualize full customer journeys, and make confident decisions in real time.
Analyzing
High Volumes of Data
GameChanger’s traditional BI tools struggled to handle the volume and complexity of their Snowplow event data. Dynamic analysis like funnels and user journeys required complex SQL, limiting speed and accessibility for Product Managers and stakeholders.
Full-Funnel
Customer Journey Analytics
With Kubit, GameChanger gained a performant, flexible analytics solution that unlocked pathing, cohort, and funnel insights without needing to orchestrate complex data models. Product Managers now self-serve answers to user behavior questions, speeding up iteration and enabling detailed behavioral analysis.
Key Outcomes:
Faster
Insights
Query performance improved significantly, enabling fast analysis at scale.
Full-Funnel
User Analysis
Teams now visualize full customer journeys across key touchpoints.
Self-Service
Data Exploration
Answering key questions that improve product performance and customer journeys.
“With Kubit, we’re able to explore dynamic visuals like user paths and funnels, which are incredibly powerful. Previously, we had to write complex SQL to get there, and even then, performance was a challenge.”
Pratik Kadam
Backend Data Analyst at GameChanger
Targeted Improvements:
Optimized for Large Data Volumes
Kubit handles massive datasets more efficiently than traditional BI tools, reducing analysis lag and avoiding compute overload.
Flexible, Self-Service Insights
PMs and analysts can build funnels, cohorts, and pathing analyses without waiting on SQL or data model updates.
Trusted, Transparent Analytics
Full SQL visibility and intuitive user interface improved data workflows, ensuring results are easy to validate and iterate on.
See Kubit in Action
Discover how Kubit accelerates data-driven decisions, transforming insights into action directly from your central data warehouse.
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Activate complete customer journey insights—straight from your data warehouse.
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