Every user doesn’t behave the same way, and treating them like they do is a missed opportunity. Data segmentation helps product and analytics teams go beyond surface-level metrics by comparing

Retention isn’t just a measure of loyalty—it’s a crucial revenue driver. When measured using a comprehensive analytics tool, it becomes a tool for strengthening user relationships and increasing the lifetime

Tracking product adoption metrics isn’t just a box to check post-launch—it’s how growth-minded teams uncover friction, increase retention, and ensure product-market fit. Whether you’re launching a new feature or rolling