How Vix 10X’d data access across their team

Kubit’s self-service analytics enabled Serko to democratize data across their organization and capture more granular customer retention insights—without their data ever leaving the security of their existing warehouse.

INDUSTRY

Entertainment

CUSTOMERS

300,000+

APP INSTALLS

10+ Million

Going beyond AI

When the Vix video streaming platform was launched in 2022, it quickly became a key market player. Their team needed deep insights into customer behavior and retention, going beyond BI capabilities.

Self-service insights

Vix’s team implemented Kubit as the only self-service enterprise analytics platform for their product, growth and analytics groups to optimize its user experience and helped successfully launch its streaming platform.

Key outcomes

10x

increase

in access to data across their teams.

3,500

queries

on Kubit per month with 50+ end users.

26%

boost

in converting new viewers to loyal customers.

3X

revenue

from optimizing their onboarding funnel.

“Kubit is so quick and user-friendly. I can just filter by platform and release to immediately get my questions answered.”

Isabella Poleo

Senior Product Analyst

Targeted improvements

Improved operational efficiency

Self-service data access reduced the need for engineering and analyst resources, cutting operational costs and enabling faster insights.

Data-driven decision making

Kubit’s accessible dashboards equipped their teams to make data-driven decisions, fostering a culture of analytics across departments.

Enhanced content strategy

Real-time performance data allowed TU to adapt their content offerings and enhance audience engagement, especially during major streaming events.

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