How Thrive Global accelerated time to insights by 95%
Kubit’s self-service analytics gave Thrive Global the speed and flexibility to run deep user behavior analyses, conduct regular A/B tests, and make faster product decisions—without moving data outside their existing warehouse.
200+
Customers
160
Countries
1.6M+
User actions
The challenge
Cumbersome data workflows
As Thrive Global’s need for higher-velocity, more agile analytics grew, the team sought to accelerate their workflow and reduce reliance on manual processes. Front-end tracking and event auditing required time-consuming SQL queries and custom visualizations, making it difficult to quickly surface even basic insights.
Without built-in user sessionization, analyzing the full customer journey in real time was a challenge, and conversion metrics tended to be directional rather than precise—making it harder to move quickly with data-informed confidence.
The solution
Self-service customer journey analytics
Kubit enabled Thrive to eliminate friction in their workflows. Teams can now visualize funnels, paths, and cohorts in minutes—no engineering resources needed.
Routine A/B testing, user sessionization, and real-time exploration have become part of the product workflow, transforming how Thrive experiments and iterates.
20 min
to insights
Compared to a 1-day wait time, accelerating data-driven decision making.
A/B
testing plan
Thrive launched a structured experimentation program for product and UX.
Actionable
insights
Answering key questions that improve product performance and CX.
Sean Tayara | Lead Product Analyst at Thrive Global
Targeted improvements
Accelerated time-to-insights
Kubit reduced Thrive’s analytics turnaround from 1+ days to under 20 minutes, enabling teams to quickly visualize user journeys.
Self-service for product & UX
Product managers and designers now explore funnels, cohorts, and A/B tests independently—no manual transformations required.
Broader data collaboration
Kubit’s shareable workspaces and SQL transparency have helped Thrive’s teams align faster and validate results with confidence.