How Serko increased data visualization by 10x
Kubit’s self-service analytics enabled Serko to democratize data across their organization and capture more granular customer retention insights—without their data ever leaving the security of their existing warehouse.
Industry
Travel & Hospitality
4M+
Annual booking
1,000+
Company size
The challenge
Expand data access
Serko, an online platform for corporate travel management, integrated their booking and behavioral data inside of Snowflake. Access to this data was largely restricted to their Data Science Team. They needed a way to expand access to other team members in order to draw actionable insights and better inform their decision making.
The solution
Democratizing insights
Kubit provided Serko with an Insights Dashboard that tracks retention overtime, collects team reports, and makes data accessible to more users. It also enabled faster, more granular segmentation and new insights, like calculating the average number of rooms per booking, helping teams uncover and act on key insights.
10x
increase
in data visualizations and segmentations, compared to traditional analytics platforms.
30%
boost
in ROI from optimizing onboarding funnels and product experiences.
10X
increase
in data visualizations and segmentations, compared to traditional analytics platforms.
Randall Britten | Senior Data Scientist at Serko
Targeted improvements
Full customer retention insights
By capturing granular data, Serko gained deeper insights into retention patterns, paving the way to explain how promoted companies achieve higher customer retention rates.
Data democratized across teams
Serko unlocked the power of data for all team members, enabling real-time testing and validation of hypotheses to drive smarter, faster decision-making across the organization.
Customized data refinement
Engineers can refine data telemetry iteratively to hone in on key findings, transforming customer insights into actionable experimentation ideas that drive growth.