Kubit

Serko

How Serko increased data visualization by 10x

Kubit’s self-service analytics enabled Serko to democratize data across their organization and capture more granular customer retention insights—without their data ever leaving the security of their existing warehouse.

INDUSTRY

Travel & Hospitality

ANNUAL BOOKINGS

4+ Million

CUSTOMERS

500,000+

People icon

Expand data access

Serko, an online platform for corporate travel management, integrated their booking and behavioral data inside of Snowflake.  Access to this data was largely restricted to their Data Science Team. They needed a way to expand access to other team members in order to draw actionable insights and better inform their decision making.

Democratizing insights

Kubit provided Serko with an Insights Dashboard that tracks retention overtime, collects team reports, and makes data accessible to more users. It also enabled faster, more granular segmentation and new insights, like calculating the average number of rooms per booking, helping teams uncover and act on key insights.

Key outcomes

10x

increase

in data visualizations and segmentations, compared to traditional analytics platforms.

30%

boost

in ROI from optimizing onboarding funnels and product experiences.

10x

increase

in data visualizations and segmentations, compared to traditional analytics platforms.

​“With Kubit, if I have a question pop into my mind about user behavior, within a minute or two, I can get an answer.”

Randall Britten

Serko, Senior Data Scientist

Targeted improvements

Full customer retention insights

By capturing granular data, Serko gained deeper insights into retention patterns, paving the way to explain how promoted companies achieve higher customer retention rates. 

Data democratized across teams

Serko unlocked the power of data for all team members, enabling real-time testing and validation of hypotheses to drive smarter, faster decision-making across the organization.

Customized data
refinement

Engineers can refine data telemetry iteratively to hone in on key findings, transforming customer insights into actionable experimentation ideas that drive growth. 

See Kubit in action

Discover how Kubit enables you to make faster, data-driven decisions, transforming insights into action directly from your central data warehouse.

This website uses cookies to ensure you get the best experience on our website. Learn More