How Thrive Global accelerated time to insights by 95%

Kubit’s self-service analytics gave Thrive Global the speed and flexibility to run deep user behavior analyses, conduct regular A/B tests, and make faster product decisions—without moving data outside their existing warehouse.

TOTAL CUSTOMERS

200+ companies

GLOBAL PRESENCE

160 countries

USER ACTIONS

1.6+ Million

Cumbersome data workflows

As Thrive Global’s need for higher-velocity, more agile analytics grew, the team sought to accelerate their workflow and reduce reliance on manual processes. Front-end tracking and event auditing required time-consuming SQL queries and custom visualizations, making it difficult to quickly surface even basic insights.

Without built-in user sessionization, analyzing the full customer journey in real time was a challenge, and conversion metrics tended to be directional rather than precise—making it harder to move quickly with data-informed confidence.

Self-service customer journey analytics

Kubit enabled Thrive to eliminate friction in their workflows. Teams can now visualize funnels, paths, and cohorts in minutes—no engineering resources needed.  

Routine A/B testing, user sessionization, and real-time exploration have become part of the product workflow, transforming how Thrive experiments and iterates.

Key outcomes

20 MINS

to insights

Compared to a 1-day wait time, accelerating data-driven decision making.

A/B

testing plan

Thrive launched a structured experimentation program for product and UX.

ACTIONALBE

insights

Answering key questions that improve product performance and CX.

“Within 20 minutes, you can have a time series chart up and running, complete with our event data. This speed has made a big difference for our business outcomes.”