This report was created to help data and product teams extend the power of BI by integrating Customer Journey Analytics. It outlines where traditional BI tools fall short and how real-time, self-service analytics can fill those gaps.
You’ll get practical use cases like funnel analysis, cohorting, and user path exploration—designed to drive faster, more informed decisions. Whether you’re using Tableau, Power BI, or Looker, this guide shows how Kubit enhances your existing stack without added complexity.
