Accelerating from BI to Agentic Digital Analytics
Discover how to move beyond dashboards and reports with Agentic Digital Analytics. This guide shows how Kubit unifies BI and Customer Journey Analytics with autonomous, explainable AI that surfaces opportunities directly from your warehouse, so teams can act faster and with confidence.
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About the Report
This report explores the evolution of digital analytics from traditional Business Intelligence (BI) and Customer Journey Analytics (CJA) to the next stage: Agentic Digital Analytics. It explains why BI and CJA, while useful, remain reactive, and how autonomous AI agents now deliver proactive, trusted intelligence directly from the warehouse.
Readers will learn how explainability, governance, and warehouse-native clarity close long-standing gaps in trust and speed-to-insight. The report also highlights practical use cases like funnel analysis, cohorting, and pathing, showing how data leaders can transform analytics into a driver of growth and confident decisions.
