Case Study

How GameChanger unlocked full customer journey insights

Kubit has given GameChanger the ability to analyze massive volumes of user behavior data—without complex SQL or delays. Now, product teams can answer key questions faster, visualize full customer journeys, and make confident decisions in real time.

The challenge

Analyzing high volumes of data

GameChanger’s traditional BI tools struggled to handle the volume and complexity of their Snowplow event data. Dynamic analysis like funnels and user journeys required complex SQL, limiting speed and accessibility for Product Managers and stakeholders.

The solution

Full-funnel agentic digital analytics

With Kubit, GameChanger gained a performant, flexible analytics solution that unlocked pathing, cohort, and funnel insights without needing to orchestrate complex data models. Product Managers now self-serve answers to user behavior questions, speeding up iteration and enabling detailed behavioral analysis.

Key outcomes

Faster

insights

Query performance improved significantly, enabling fast analysis at scale.

Full-funnel

user analysis

Teams now visualize full customer journeys across key touchpoints.

Full-service

data exploration

Answering key questions that improve product performance and customer journeys.

“With Kubit, we’re able to explore dynamic visuals like user paths and funnels, which are incredibly powerful. Previously, we had to write complex SQL to get there, and even then, performance was a challenge.”

Pratik Kadam | Backend Data Analyst at GameChanger

Targeted improvements

Customer outcomes optimized for large data volumes

Kubit handles massive datasets more efficiently than traditional BI tools, reducing analysis lag and avoiding compute overload.

Flexible, self-service insights

PMs and analysts can build funnels, cohorts, and pathing analyses without waiting on SQL or data model updates.

Customized data refinement

Engineers can refine data telemetry iteratively to hone in on key findings, transforming customer insights into actionable experimentation ideas that drive growth.