How Influence Mobile increased ROI 30%
Kubit’s self-service analytics helped Influence Mobile streamline their onboarding flow to reduce friction and optimize their customer experience—without their data ever leaving the security of their existing warehouse.
Industry
Gaming & Tech
300K+
Customers
500K+
App installs
The challenge
Optimize onboarding
Influence Mobile needed a way to streamline their customer onboarding. With multiple features launched every month, tracking user progress through registration and game downloads was critical to measuring customer engagement and retention.
The solution
Self-service product insights
With Kubit’s intuitive analytics dashboards built from their warehouse data, Influence Mobile can closely monitor each feature release across the onboarding funnel, optimizing the user experience and driving sustained growth.
30%
increase
in ROI within 1 month of improving onboarding.
Boosted
conversions
after optimizing their onboarding funnel.
Faster
launches
of their highest performing features.
Stopped
user fraud
by identifying unusually fast reward completions.
Daniel Todd | CEO at Influence Mobile
Targeted improvements
Optimized user onboarding
By analyzing onboarding steps, Influence Mobile streamlined the registration process, reducing friction and boosting downloads, resulting in a more seamless and engaging user experience.
Data-driven decision making
Influence Mobile leveraged advanced analytics to launch high-performing features faster, while enabling the team to pause underperforming features before they impacted users.
Proactive fraud detection
With precise data insights, Influence Mobile identified unusual activity patterns, detecting and addressing fraudulent reward completions to maintain platform integrity.