How Vix 10X’d data access across their team
Kubit’s self-service analytics enabled Serko to democratize data across their organization and capture more granular customer retention insights—without their data ever leaving the security of their existing warehouse.
Industry
Entertainment
300K+
Customers
10M+
App installs
The challenge
Going beyond AI
When the Vix video streaming platform was launched in 2022, it quickly became a key market player. Their team needed deep insights into customer behavior and retention, going beyond BI capabilities.
The solution
Self-service insights
Vix’s team implemented Kubit as the only self-service enterprise analytics platform for their product, growth and analytics groups to optimize its user experience and helped successfully launch its streaming platform.
10x
increase
in access to data across their teams.
3,500
queries
on Kubit per month with 50+ end users.
26%
boost
in converting new viewers to loyal customers.
3X
revenue
from optimizing their onboarding funnel.
Isabella Poleo | Senior Product Analyst at Vix
Targeted improvements
Improved operational efficiency
Self-service data access reduced the need for engineering and analyst resources, cutting operational costs and enabling faster insights.
Data-driven decision making
Kubit’s accessible dashboards equipped their teams to make data-driven decisions, fostering a culture of analytics across departments.
Enhanced content strategy
Real-time performance data allowed TU to adapt their content offerings and enhance audience engagement, especially during major streaming events.