For more than a decade, organizations have invested in dashboards, BI platforms, and “self-service” tools that promised faster decisions and streamlined reporting. Instead, most teams ended up with more complexity and confusion — not clarity. Insights are scattered across siloed data systems. Analysts are buried under ad hoc requests. And leaders are too often left waiting on reports they don’t fully trust.

This report explores the seismic shift underway in digital analytics. Now, a new model is taking hold. Agentic Digital Analytics uses autonomous AI agents to surface patterns, anomalies, and opportunities, explaining every answer so data and product leaders can act with confidence. It’s the next chapter in analytics: proactive, transparent, and built to elevate human decision-making rather than replace it.