As digital enterprises collect more behavioral data than ever before, the need to transform that data into actionable insights remains an imminent challenge. The partnership between Snowplow and Kubit integrates robust data infrastructure with real-time, customer journey analytics that enable every team to move faster with confidence.
This collaboration bridges a critical “last mile” gap in many data stacks, helping organizations unify fragmented data sources and unlock value across the customer lifecycle.
Why Traditional Analytics Platforms Fall Short
Many companies invest heavily in collection pipelines, yet still struggle to activate their data at scale. According to Gartner, 87% of organizations have low data and analytics maturity, leaving valuable customer insights untapped.
What goes wrong?
- Rigid tools make it hard to adapt to changing KPIs or questions
- Black-box platforms limit transparency and create vendor lock-in
- Siloed data leads to inconsistent metrics across teams
Without a modular, warehouse-native foundation, analytics teams are often stuck maintaining parallel datasets or waiting on engineers for support.
A Composable Foundation: Snowplow’s Data Infrastructure
Snowplow addresses these challenges by delivering a purpose-built customer data platform architecture that captures and enriches first-party behavioral data from every digital touchpoint.
Events are streamed with minimal latency and delivered directly into your data warehouse of choice, enriched with rich metadata and context. This data infrastructure becomes the backbone for enterprise analytics.
Instead of relying on rigid schemas or third-party ingestion platforms, teams own and control the entire flow of data – from collection to modeling.
Key capabilities include:
- Flexibility to evolve and adapt to different data models
- Tight data governance and full transparency
- Seamless integration with downstream tools
Self-Service Analytics Without the Bottlenecks
Even with perfect data pipelines, many organizations struggle to generate insights at the pace of decision-making. That’s where Kubit fills the gap.
Kubit connects directly to Snowplow’s outputs, allowing users to explore product behavior, funnel performance, and retention patterns—without writing code or managing ingestion delays. Its full-funnel product analytics layer is designed to adapt to any schema automatically, giving teams full transparency and control over what they analyze.
For example:
- A growth team can track where friction occurs in onboarding flows
- Product managers can test changes and monitor impact in real time
- Marketers can identify segments for re-engagement without engineering support
Kubit’s unique approach has garnered industry attention. In Snowplow’s recent “State of Digital Analytics” report, Kubit was highlighted as the only warehouse-native analytics platform, underscoring its commitment to transparency and flexibility in data analysis.
Real-World Outcomes
The combination of Snowplow and Kubit to create a scalable analytics engine isn’t just theoretical – it’s built for tangible product growth outcomes.
“The analytics stack is evolving—from dashboards for analysts to dynamic systems that power AI-driven decisions,” said Alex Dean, CEO and Co-Founder of Snowplow. “With Snowplow and Kubit, teams get the best of both worlds: precise, well-governed data and the agility to explore and analyze it on their terms. It’s a future-proof foundation for real intelligence—not black-box guesswork.”
Consider these realities:
- A 2023 survey by McKinsey found that companies using advanced behavioral data are 2.3x more likely to outperform peers on growth metrics.
- Only 32% of organizations report realizing tangible and measurable value from their data, despite collecting more data than ever before, based on 2025 data from The Blue Owls.
- According to research from Digitalisation World, 70% of organizations struggle to unlock the value of their data, directly impacting their ability to optimize.
Together, composable analytics allow companies to build custom workflows, export cohorts to engagement platforms, and better align product, marketing, and data teams. This is the bedrock for driving high-impact, measurable product growth.
Download the Snowplow and Kubit Report
If you’re navigating the shift to composable data stacks or trying to reduce your dependence on third-party analytics tools, this report is a must-read.
Learn how Snowplow and Kubit work together to:
- Eliminate data duplication
- Accelerate decision-making
- Empower self-service analytics at scale
Download the full report below to explore how you can future-proof your approach to customer journey analytics.
Download Your Guide
Download your report to explore how Snowplow and Kubit are redefining customer journey analytics for enterprises with a warehouse-native, composable approach.
