CASE STUDY
How Influence Mobile
Increased ROI 30%
with Kubit
Kubit’s self-service analytics helped Influence Mobile streamline their onboarding flow to reduce friction and optimize their customer experience—without their data ever leaving the security of their existing warehouse.
DATA WAREHOUSE
Snowflake
INDUSTRY
Gaming & Tech
APP INSTALLS
10+ Million
Optimize Onboarding
Influence Mobile needed a way to streamline their customer onboarding. With multiple features launched every month, tracking user progress through registration and game downloads was critical to measuring customer engagement and retention.
Self-Service Product Insights
With Kubit’s intuitive analytics dashboards built from their warehouse data, Influence Mobile can closely monitor each feature release across the onboarding funnel, optimizing the user experience and driving sustained growth.
Key Outcomes:
30%
Increase
in ROI within 1 month of improving onboarding.
Boosted
Conversions
after optimizing their onboarding funnel.
Faster
Launches
of their highest performing features.
Stopped
User Fraud
by identifying unusually fast reward completions.
“Within a month of onboarding Kubit we were able to analyze and improve our onboarding flows, increasing ROI by over 30%, which paid for the whole year of service many times over.”
Daniel Todd
Influence Mobile CEO
Targeted Improvements:
Optimized User Onboarding
By analyzing onboarding steps, Influence Mobile streamlined the registration process, reducing friction and boosting downloads, resulting in a more seamless and engaging user experience.
Data-Driven Decision Making
Influence Mobile leveraged advanced analytics to launch high-performing features faster, while enabling the team to pause underperforming features before they impacted users.
Proactive Fraud Detection
With precise data insights, Influence Mobile identified unusual activity patterns, detecting and addressing fraudulent reward completions to maintain platform integrity.
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