How Influence Mobile increased ROI 30%

Kubit’s self-service analytics helped Influence Mobile streamline their onboarding flow to reduce friction and optimize their customer experience—without their data ever leaving the security of their existing warehouse.

INDUSTRY

Gaming & Tech

CUSTOMERS

300,000+

API INSTALLS

500,000+

Optimize onboarding

Influence Mobile needed a way to streamline their customer onboarding. With multiple features launched every month, tracking user progress through registration and game downloads was critical to measuring customer engagement and retention.

Self-service product insights

With Kubit’s intuitive analytics dashboards built from their warehouse data, Influence Mobile can closely monitor each feature release across the onboarding funnel, optimizing the user experience and driving sustained growth.

Key outcomes

30%

increase

in ROI within 1 month of improving onboarding.

BOOSTED

conversions

after optimizing their onboarding funnel.

FASTER

launches

of their highest performing features.

STOPPED

user fraud

by identifying unusually fast reward completions.

“Within a month of onboarding Kubit we were able to analyze and improve our onboarding flows, increasing ROI by over 30%, which paid for the whole year of service many times over.”

Daniel Todd

Influence Mobile CEO

Targeted improvements

Optimized user onboarding

By analyzing onboarding steps, Influence Mobile streamlined the registration process, reducing friction and boosting downloads, resulting in a more seamless and engaging user experience.

Data-driven decision making

Influence Mobile leveraged advanced analytics to launch high-performing features faster, while enabling the team to pause underperforming features before they impacted users.

Proactive fraud detection

With precise data insights, Influence Mobile identified unusual activity patterns, detecting and addressing fraudulent reward completions to maintain platform integrity.