CASE STUDY
How TelevisaUnivision
10X'd Data Access
Across Their Team
Kubit’s warehouse-native, self-service analytics helped TelevisaUnivision streamline operations, enhance digital experience metrics, and drive sustainable growth aligned with their business goals.
DATA WAREHOUSE
Snowflake
INDUSTRY
Media & Entertainment
COMPANY SIZE
5,000+
Going Beyond BI
When TelevisaUnivision launched its video streaming platform Vix in 2022, it quickly became a key market player. They needed deep insights into customer behavior and retention, going beyond BI capabilities.
Self-Service Insights
TelevisaUnivision implemented Kubit as the only self-service enterprise analytics platform for their product, growth and analytics groups to optimize its user experience and helped successfully launch its streaming platform Vix.
Key Outcomes:
10X
Increase
in access to data
across their teams.
3,500
Queries
on Kubit per month with 50+ end users.
26%
Boost
in converting new viewers to loyal customers.
3X
Revenue
from optimizing their onboarding funnel.
“Kubit is so quick and user-friendly. I can just filter by platform and release to immediately get my questions answered.”
Isabella Poleo
Senior Product Analyst
Targeted Improvements:
Improved Operational Efficiency
Self-service data access reduced the need for engineering and analyst resources, cutting operational costs and enabling faster insights.
Data-Driven Decision Making
Kubit’s accessible dashboards equipped their teams to make data-driven decisions, fostering a culture of analytics across departments.
Enhanced Content Strategy
Real-time performance data allowed TU to adapt their content offerings and enhance audience engagement, especially during major streaming events.
See Kubit in Action
Discover how Kubit enables enterprise companies to make faster, data-driven decisions, transforming insights into action directly from your central data warehouse.
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