CASE STUDY

How Thrive Global Accelerated Time to Insights by 95%

with Kubit

Kubit’s self-service analytics gave Thrive Global the speed and flexibility to run deep user behavior analyses, conduct regular A/B tests, and make faster product decisions—without moving data outside their existing warehouse.

TOTAL CUSTOMERS

200+ Companies

GLOBAL PRESENCE

160 Countries

USER ACTIONS

1.6 Million+

Cumbersome Data Workflows

As Thrive Global grew, its product and design teams struggled to get timely answers from data. Generating actionable insights often required complex and manual data transformations—plus a minimum wait time of one day. Without user sessionization capabilities, it was nearly impossible to map journeys or measure conversion with speed or precision.

Self-Service

Customer Journey Analytics

Kubit enabled Thrive to eliminate friction in their workflows. Teams can now visualize funnels, paths, and cohorts in minutes—no engineering resources needed. Routine A/B testing, user sessionization, and real-time exploration have become part of the product workflow, transforming how Thrive experiments and iterates.

Key Outcomes:

20 mins

to Insights

Compared to a 1-day wait time, accelerating data-driven decision making.

A/B

Testing Program

Thrive launched a structured experimentation program for product and UX.

Actionable

Insights

Answering key questions that improve product performance and CX.

“Within 20 minutes, you can have a time series chart up and running, complete with our event data. This speed has made a big difference for our business outcomes.”