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Table of Contents


Access Kubit through the provided URL for your organization (typically https://<company> Click on Login.

  • Start typing in your company email address. If your organization has OAuth Single Sign On configured for Kubit, the password field will disappear once the full email is entered. Click on "LOG IN" and use your company G-Suite credential to login.  
  • Otherwise, type in the provided password credential to login.

User Guide 1



The Dashboard homepage shows the default dashboard with multiple charts. Here are several key components:

  • Navigation Menu: on the left side of the screen. Each icon takes you to the key components: Dashboard, Formula, KPI, Workspace, Event, Setting and Help.
  • Sidebar: it shows the features and content of a component. The sidebar can be collapsed or expanded using the arrow on the lower-left corner of the screen.
  • Support Chat: here you can chat with Kubit support team to ask questions. They are mostly online between 9am-6pm US Pacific Time. For best support, please directly email
  • Info Popup: every chart has an "i" icon, when mouse-over, it will display the definition of the chart.
  • Context Menu: every chart or component has many menu items when you click on the Context Menu icon on the top-right corner.

User Guide 2


Chart is the most basic component to visualize an analysis for users to understand the data, get insights from and operate upon.  

Common Operations

User Guide 3
  • Time Buckets: show the time bucket used for this chart: Day, Week, Month or Year. In order to change the time bucket, you must re-execute the Formula.
  • Chart Types: switch between Line, Bar, Stacked Bar and Percentage Area charts
  • Measure Display: control the displayed lines from Measure, Measure + MA7 or MA7 (7-Day Moving Average)
  • Date Popup: show the values of each line at the selected date.
  • Measure Selector: control which measure should be displayed. For a compound measure (eg a division), you can select up to two measures to shown on the chart using the Y-axes on left and right.
  • For example, if Result = Revenue / DAU. You can choose 2 out of three measures to be displayed.
  • Group Selector: in case of a breakdown or cohort analysis, the top 25 groups are returned and maximum 8 can be displayed on one chart. Each group has its own chart and symbol.
  • You can click on the symbol to hide/show that group on the chart
  • You can also use the drop down selector to choose to display other group using this color/symbol
  • Hide/Show All Groups: show or hide all groups with one click
  • Show Events: show or hide event markers (eg holidays, incidents, releases) on the chart. Events are managed in the Event component.
  • Context Menu: extra chart operations
  • Truncate the y-axis: default enabled, which means Y-Axis doesn't start with 0. If disabled, Y-Axis will always start with 0.
  • Events: control which event markers to be shown.
  • Create New Schedule: create a schedule to execute the analysis
  • Copy SQL: copy the SQL code to the clipboard.
  • Copy Chart Link: copy the chart's URL to the clipboard.
  • Export to CSV: download the chart data in a CSV file.
  • Export to Jupyter: launch a new Jupyter Notebook with the chart data imported. It requires Jupyter Integration to be configured.
  • Rename Chart ...: give the chart/analysis a name and description.
  • Add to Dashboard ...: add this chart to an existing or new dashboard.
  • Create a New KPI ...: create a new KPI based on this chart/analysis.

User Guide 4


You can create multiple dashboards which contain different charts. All the charts are interactive.

  • Show in Formula: hover on the info icon of a chart will show you the Info Popup. You can click on "Show in Formula" to load the chart in Formula view and conduct further analyses.
  • Live Mode: include the live data (partial data for today).
  • Create New Schedule: create a repeated schedule to execute the dashboard and email the results.
  • Copy Dashboard Link: copy the URL to this dashboard.
  • Edit Dashboard: use drag-n-drop to rearrange the charts. Make sure you click "Publish" when you are done.
  • Clone Current Dashboard: clone this dashboard into another one.
  • Delete Dashboard
User Guide 5


Formula is the core part of the Self-Service Analytics. There are several key features here built specifically to under user behavior and monitor key product and marketing metrics.  

Here are some common widget for Formula:

  • Schema: select which schema to analyze.
  • Measure: give the measure a name, or select from a list of pre-define measures. Each measure is defined as a Function over some Events with Event Filters.
  • Function: applicable to the Events selected. Some functions (with *) require you to specify the Event Property to be applied to.
  • Counting: Count Events, Unique Users, Unique Value*
  • Aggregation*: Sum, Average, Min, Max
  • Event(s): multiple events can be selected. You can also click on the selected event to remove it.
  • Event Filter: specify filter condition on the Properties of the event. After adding one Event Filter, you can add a second one and specify the relationship between them: AND / OR
  • Operator: add another Event to the Function or Measure to the Formula. Currently only division and addition is supported between Measures.
  • Global Filter: the filter conditions applicable to all Measures. After adding one Global Filter, you can add a second one with AND/OR relationship.
  • Group By: how the Measures should be grouped by
  • Breakdown:  select 1-2 Properties to group by
  • Cohort: select multiple Cohorts to group by
  • Date Range: select Start Date and End Date for the analysis.
  • Time Bucket:  select how the results should be bucketed in Day, Week, Month or Year
  • Date Type Selector: specify which date should be used, Event Date or Install Date.