Acquire, Engage and Reactivate Users
Integrated Product and Marketing Analytics.
Engagement.
Daily Active Users, Monthly Active Users, New Installs
Retention.
D1, W1, DAU/MAU
Activity.
Likes per DAU, Shares per DAU, Complete/View
Funnel.
Registration, Purchase, Upload, Invite
Performance.
Launch Time, Crash Rate, Download Failure Rate
Breakdown.
Cohort, App Version, Platform, Device Type,Country, Gender, Age, Campaign, Organic vs. Paid
Music.
Listen Completion, Upload, Join, Download Success Rate
Media.
Average View Time, Views per Session, Likes per DAU
Entertainment.
Plays per Session, Session Length, View Completion Rate, Average Screen per Visit
Education.
Views per Session, Completion Rate, Session Length
Social.
K-Factor/Viral, Shares per DAU, Posts per DAU, Invites per DAU
eCommerce.
Purchase Funnel, Value per Order, Session Length, Time to First Order
Travel.
Booking Funnel, Search, Property View, Intent, Application, Reservation
Gaming.
Sessions per User, Session Duration, Drop-off Rate, ARPU, ARPDAU, LTV
Health.
Time on Page, Active Visitors, Activity per Session/DAU, Churn, CTR
Attribution.
Identify which marketing channel users are coming from and determine their impact on product metrics.
Easily separate users by organic versus paid, and by different marketing campaigns, social channels, deep links, and push notifications.
Campaign Optimization.
Decode how different marketing channels impact retention, lifetime value, and churn quickly. Conduct live experiments, get anomaly alerts, and make decisions efficiently based on real-time, data-driven insights.
Customer Engagement.
Enjoy seamless integration with leading vendors in customer engagement, and launch campaigns targeting specific user cohorts. Close the loop by measuring the impact of these campaigns through Kubit's easy-to-use Self-Service analytics.
Viral Loop.
Understand users’ social behavior and identify key viral loops with our effect and prediction features, and design targeted marketing campaigns for specific user personas.
