Kubit and Adobe

Comparison of Kubit and Adobe Analytics

Joe Hendren

Joe Hendren


5 minutes

August 9, 2021

Is your team currently using Adobe? Well, Kubit is here to help! Due to Kubit’s versatility and team-driven focus, Kubit works to easily integrate with and complement other analytics tools like Adobe.

We understand that different organizations have different needs. Listed below are some ways Kubit can help fill in the gaps left by Adobe’s BI Tools, allowing your team to have everything they need to get the most out of their analytics.

Pre-built vs Exploratory

Adobe can be an excellent tool when an organization has the ability to predetermine all the data queries and visualizations that they could possibly need. This allows a team of professionals to set parameters before the query happens. But, what if your team needs to search for data that wasn’t predetermined?

This is where Kubit can help. Our self-service dashboard allows any of your team members to find new query results without the need for pre-built parameters. Unlike other services, Kubit gives your team the ability to backfill data. This allows your team to be dynamic in their ability to find historical data on the fly. To learn more about our self-service features, click here.

Counting vs Behavior

Much like other traditional analytics tools, Adobe does a great job of tracking clickstream data. This includes metrics like page views, visits, clicks, bounce rate, and conversions. But, these traditional tools can lack some functionality regarding user behavior and mobile product analysis.

Kubit specializes in product analytics with features like Retention, Path (Sankey diagram), and dynamic Cohorting (segment users on the fly), allowing teams who use Kubit to be laser-focused on understanding user behavior. To learn more about this, click here.

Complex vs No-Code

Is your team looking to create a new product but you don’t have the time to use Adobe’s traditional forms of integration that involve an SDK, ETL, batch jobs, and months of professional services? Kubit is here to solve this problem.

By easily integrating with services like Segment, mParticle, and Snowflake, Kubit allows you to completely own your data with no need to embed another SDK. This easy integration also allows your team to get up and running in no time. It’s as simple as sharing a file, and it gives your team full control over your data. To learn more about our no-code solutions, click here.

Ticket/Email vs Workspace

If your team is having trouble collaborating with Adobe’s ticketing/email-sharing system, Kubit could be a great solution. Our dashboard and collaborative workspace are set up with a team-driven focus. Kubit allows you and your team to discuss insights, share your thought process, and visualize points all in one place.

To learn more about how Kubit can complement your existing BI Tools, contact us here.

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