How TelevisaUnivision Used Kubit to Grow its Streaming Business

Jay Iyer

Vice President, Data Engineering, TelevisaUnivision

TelevisaUnivision is a leading American Spanish-language media company that provides programming across a variety of platforms, including television, radio, and digital media. The company's streaming business is a crucial part of its strategy to expand its reach and engagement. In this case study, we explore how TelevisaUnivision's VP of Data Engineering, used Kubit to improve the company's product analytics and gain insights that helped grow its streaming business.

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Challenges

TelevisaUnivision faced a challenge in improving its product analytics to support the needs of different teams, including the product team. The company had previously used other analytics tools, but they came up short due to limitations in data ingestion, format requirements, and the ability to get fast insights. To improve its product analytics capabilities, TelevisaUnivision's VP of Data Engineering turned to Kubit.

Solution

Kubit offered TelevisaUnivision several advantages over its previous analytics tools. The most significant advantage was the integration with Snowflake, which made data ingestion smoother and more efficient. This integration eliminated the need for formatting data in a specific way and provided a more modern approach to building the product from the ground up. The VP of Data Engineering also highlighted the ease of replaying data as a significant advantage of Kubit. With Kubit, the team could quickly reload data from a particular day if there was an issue, which was challenging to do with other tools.

"There is nothing better from a data engineering standpoint”

Results

With Kubit, TelevisaUnivision was able to improve its product analytics capabilities and gain insights that helped grow its streaming business. By collecting and processing data, TelevisaUnivision could transform it into information and knowledge that could drive the business. The insights gained from Kubit helped the company track metrics such as total viewing minutes and monthly active users, which were crucial to attracting investors and expanding its reach to younger audiences. The improved product analytics capabilities also enabled the company's product team to make faster decisions and improve the user experience on its streaming platform.

“At the end of the day, I have to make sure that the quality and accuracy of my data is there, and to do that, I use Kubit”

Takeaways

TelevisaUnivision's VP of Data Engineering used Kubit to improve the company's product analytics capabilities and gain insights that helped grow its streaming business. Kubit's integration with Snowflake and the ease of replaying data were critical factors in TelevisaUnivision's decision to switch to the tool. The insights gained from Kubit helped the company track metrics that were essential to attracting investors and expanding its reach to younger audiences. By improving its product analytics capabilities, TelevisaUnivision was able to make faster decisions and improve the user experience on its streaming platform.

What other customers say

See why these industry leaders are choosing to own their product analytics with Kubit.

'Kubit's Architectural Advantage"

"The existing BI solution doesn’t scale and we simply couldn’t hire data scientists fast enough. Kubit brought instant insights about our users to every product manager, growth marketer and analysts within weeks. More importantly, we didn’t change a thing on our data model. Kubit’s architectural advantage is unparalleled and the level of control and transparency they provide is revolutionary for the data industry."

Pai Liu

Chief Data Officer | Wish

"Tremendous Growth"

"At Quizlet, we couldn't generate user behavior insights fast enough. I had tried various analytics tools and was turned off by their expensive event-driven pricing models and prolonged integration timelines. When I discovered Kubit I knew it was exactly what our team needed. The Kubit team worked directly with our existing data and made the integration easy - we didn't even need to backfill data! Kubit has made it so much easier for our product managers and marketers to get insights without analytics support. Our team couldn't be happier!"

Phil Carter

Senior Director of Growth | Quizlet

"Best Analytics Investment"

"We were using Tableau and I was amazed at how Kubit has made it easier for me to slice and dice the data without getting others involved. Within a month with Kubit, we were able to improve our onboarding flow's Day 1 ROAS by over 30% which paid for the whole year of service many times over. I have been using BI and analytics for nearly twenty years and Kubit is one of the best investments I have ever made in this area!"

Daniel Todd

CEO | Influence Mobile

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