TelevisaUnivision is a leading American Spanish-language media company that provides programming across a variety of platforms, including television, radio, and digital media. The company's streaming business is a crucial part of its strategy to expand its reach and engagement. In this case study, we explore how TelevisaUnivision's VP of Data Engineering, used Kubit to improve the company's product analytics and gain insights that helped grow its streaming business.
See why these industry leaders are choosing to own their product analytics with Kubit.
"The existing BI solution doesn’t scale and we simply couldn’t hire data scientists fast enough. Kubit brought instant insights about our users to every product manager, growth marketer and analysts within weeks. More importantly, we didn’t change a thing on our data model. Kubit’s architectural advantage is unparalleled and the level of control and transparency they provide is revolutionary for the data industry."
"At Quizlet, we couldn't generate user behavior insights fast enough. I had tried various analytics tools and was turned off by their expensive event-driven pricing models and prolonged integration timelines. When I discovered Kubit I knew it was exactly what our team needed. The Kubit team worked directly with our existing data and made the integration easy - we didn't even need to backfill data! Kubit has made it so much easier for our product managers and marketers to get insights without analytics support. Our team couldn't be happier!"
"We were using Tableau and I was amazed at how Kubit has made it easier for me to slice and dice the data without getting others involved. Within a month with Kubit, we were able to improve our onboarding flow's Day 1 ROAS by over 30% which paid for the whole year of service many times over. I have been using BI and analytics for nearly twenty years and Kubit is one of the best investments I have ever made in this area!"