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✈️ Don't Fly Blind
See how the power of experiments work for you.
👉 The Guide to Success
Learn more about the experimentation methods used by Amazon and Microsoft.
📈 Experiment and Grow
Run tens of thousands of controlled experiments annually, engaging millions of users.

Harvard Business School professor Stefan Thomke guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers the fundamental question: What makes a good experiment?

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